Beyond the ordinary

I was ten when I took the needle and thread from my mother’s hands.

She was sewing a costume for my brother — something simple — but I didn’t like how she was doing it.

I was a little bold, a little mouthy, already sure I could do it better.

 

So I did.

 

A few weeks later, I made her a skirt for her birthday. No pattern. Just instinct, fabric, and the thrill of getting it right.

She wore it. That was all I needed.

And I’ve been designing ever since — chasing that feeling of creation, of recognition, of giving someone a piece of themselves they didn’t know they were missing.

 

I didn’t come up through institutions. I came up through obsession. Through texture. Through making mistakes and making beauty out of them anyway.

 

That’s the heart of Ruem:

Instinct over tradition. Emotion over rules.

A little rebellious. A little elegant. Always soulmade.

Beyond the ordinary

This is where our journey begins. Get to know our business and what we do, and how we're committed to quality and great service. Join us as we grow and succeed together. We're glad you're here to be a part of our story.

Beyond the ordinary

This is where our journey begins. Get to know our business and what we do, and how we're committed to quality and great service. Join us as we grow and succeed together. We're glad you're here to be a part of our story.

"I can't believe you actually did this"

Oliver H. - Bespoke Jacket